It seems that more Ebay sellers have had a chance to either upgrade their Ebay store, or have a store for the first time. One of the underutilized features of a store is the CUSTOM PAGE. Ebay provides 15 pages that you can set up as a way to give more information to buyers, promoting products and some people are even using it to put video showing their products as well as pictures.
As a result, these leave you with many opportunities to attract customers. The key is you can benefit by attracting people who are currently at your Ebay store or better yet, there is a way to improve your opportunities of showing up in search engines.
By putting great content and keywords in your Ebay custom pages, you are in essence creating a website. And all good websites need a domain name that will be easy to remember and find. For example, if you sell supples to bake specialty cakes of zoo animals, perhaps your custom page might be a video of you using the products to make a cake of a monkey.
By choosing an appropriate domain name like MonkeyCakeVideo.com, you will have a descriptive, memorable domain name that can be set up to FORWARD to your Ebay custom page where you have the video and other information with links to your listings with the supplies.
Forwarding a domain is very easy to do. I recommend GODADDY as they have great customer service and they can be very helpful with hard and simple questions.
If you want to get started with your first domain (or if you already have domains) I found a code today that may expire very soon, but it just worked for me and I was able to buy a .com for only 99 cents +.18 fee. The promotional code that works for this is 99INDY.